Google improves custom search

As predicted Google improves search with a more personalised search.

After reading John Batelle’s book about Google simply called ‘Search’, Microedge search engine optimization specialist is not suprised that ‘Google has unveiled a tool that will allow users to customise and refine their search queries.’ (bbc.co.uk 20/11/08)  

Google’s SearchWiki lets users remove, re-order,  or add search results. This basically stores the users personalized search request and the next time the search is performed, the personalised results are returned. From a web users perspective this is a huge leap forward for Google: providing a search to match the search user.

The begining of ultimate search results.

In the future Google will learn from your actions to deliver better search results. Never again will we need to crawl through pages of results. This reminds me of the Itunes  ”You may also like” or Amazon’s “People who purchased X also purchased Y”.

As Google gathers your search criteria and search habits, it will be able to deliver a more customised search result for your query. For example, with your search for “Apple”, you could be a shopper looking to purchase apples (the fruit) or a computer user looking to purchase a new Apple Mac. This is a simple example of how 2 different users are looking for entirely different results, yet it could be picked up by Google to deliver the most relevant results just for you.

The impact this will have on search engine optimization (SEO) is unclear at the moment. However I feel this is clearly a good move by Google and will ensure more relevant searches lead to more relevant visitors to your website. For affordable search engine optimization  please contact us.

For more information about the new SearchWiki please visit Google Labs